Featured Brands

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Petit Bazaar

Petit Bazaar was founded in 2010, with a mission to bring carefully curated items from Europe to the little ones (and many not-so-little ones =) in Hong Kong

Petit Bazaar was founded in 2010, with a mission to bring carefully curated items from Europe to the little ones in Hong Kong.

10 years on, Petit Bazaar is now the go-to place in Hong Kong to discover a wonderful collection.

Enjoy an extra 5% off any products (including discounted items) with code littlesteps2020
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Bombol’s founders Paulina, Fred, and Francesco all come from the world of design and engineering. Most importantly, they are all PARENTS!

As kids we promised ourselves we’d never turn boring. So we started a company to make sure no one else does either. Because of all the roles we play as parents, being a source of excitement has got to be the most fulfilling.

Enjoy 10% off (free shipping, tax included) with code LITTLESTEPS10
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Camilla Brugnoli

FOLPETTO SWIM is an ethical, sustainable, UPF50+ sunprotective swimwear brand for children aged 6 months to 12 years. Exclusively made in Italy with outstanding attention to details and excellent quality.
Perfect for your little rays of sunshine.

Enjoy 20% off with the code LITTLESTEPSLOVE (not for use in conjunction with any other offer)
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Simply Say

We aim to provide an opportunity for a fast, easy to use website, for our customers to not only choose from one of our excellent pre-designed cards but also to provide a platform for imaginative and talented individuals to design their own card from scratch.

We are Singapore’s only personalised greeting card service where customers can create their own card or select from a range of designs. Inside pages can be customised with a thoughtful message with the card sent directly to the recipient, or left blank and sent to the sender to hand-write (an additional envelope is enclosed). Our cards are 100% recyclable and we only print to order.

Save 20% off with code LSA20 till Mon, December 14th 2020
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Priscilla is the Co-Founder and CEO of PRISTER. Coming from a family with decades of experience in digital toys; she actively works with STEAM providers and partners closely with education institutions to foster young minds.

PRISTER’s mission is to work with the most innovative and unique educational STEAM products. PRISTER inspires a child’s instinct to learn creatively and operates under brand new concepts, based on the famous quote “play is the highest form of research” by renowned scientist Albert Einstein.  Children between the ages of 2-14 will benefit from boundless opportunities to Explore, Experience and Educate from our STEAM portfolio.

20% off on Tublock, Cubico, Mochi Robotics Kit, Marty the robot with code LSA2020
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Bimbo Concept

Bimbo Concept is a family concept store. The letter B is a symbol of a mother-to-be, and the word ‘Bimbo’ means children in Italian. The Bimbo logo symbolises a mother-to-be with her child under the roof of a house full of love and care. In Bimbo Concept, you will find a curation of high quality, sustainable and beautifully designed products for a modern home with children.

LITTLESTEPS10 10% off on purchase over $500 (Only online and can be used once)
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Yvon Bock is the Founder and CEO of Hegen, Singapore’s leading breastfeeding solutions brand with an international presence in 14 markets. Prior to launching Hegen in 2015, Yvon worked in the banking sector, before growing her parents’ business, Fitson, which has been developing mother and baby care products for over 30 years.

Singapore’s leading breastfeeding solutions brand, Hegen creates high-quality products that evolve with your child. Its award-winning Express-Store-Feed system reimagines the milk bottle while remaining simple, efficient and sustainable.

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Bonne Mere

Creator and founder Nicole Mair is an Australian born designer with 25 years’ experience working with leading and renowned American and Australian fashion and costume designers.

Bonne Mere is a boutique children interiors brand inspired to cultivate the values of a ‘Good Mother’. We focus on offering timeless heirloom nursery and bedding products for babies and children to love, play, dream and grow.

Enjoy 15% off your order with code BON15
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Little Bearnie

Little Bearnie is a homegrown Singapore brand founded by Valencia, and we hope to be a part of your lil one growing up journey.

From baby teethers to baby swaddles, Little Bearnie has got you covered! Awarded the Best Stylish teething accessories, Our Instagram-worthy teething accessories are all made using 100% food-grade silicone & toxic-free materials.

Enjoy 10% off storewide purchase using promo code "littlesteps"
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Baby Sophie

Baby Sophie is a baby product shop in Hong Kong with online shop and brick-and-mortar located in Jordan, Kowloon offering baby toys, nursing, baby feeding products, etc with NEXT/SAME DAY Delivery and FREE WRAPPING Service.

Enjoy 15% off on all full price items with code BABYSOPHIESTEPS and FREE Wrapping and Greeting Card service
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Bebe Baobei

Chris and Ruth started Bébé Bǎobèi from their experience as first time parents, to help expecting mums and dads with baby essential products and information.

Bebe Baobei are trailblazers in the baby and childcare market. They uncover the best brands in the world, with innovative products that are both in line with European & American safety certifications and loved by parents like you. Selected by parents for parents, when it comes to products of excellence, look no further.

Get 10% of each bundle with offer code BB10LS on purchases before 30 December 2020
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With her previous background in marketing and hospitality, Petina created a fun-loving brand with a strong focus in thoughtful gifting for all

At TinyBitz, you can effortlessly craft your very own personalised blanket, each knit-to-order and not embroidered! They make the perfect gift for newborn babies, kids’ birthdays, weddings, housewarming, make one for yourself or your furry friends!

Enjoy 10% off your order with code LITTLESTEPS10. Applies to regular-priced items only and valid till December 25, 2020.
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Named after our two son's, RAPH&REMY™ is a family business set up by an Aussie and a Brit and run out of Singapore; our favourite city in Asia and the place we've called home for almost a decade.

Gifting done gorgeously! Personalised Premium Bamboo Baby Essentials & Gifts. For the chic and modern mama who won’t compromise on quality, is thoughtful about environmental impact and prioritises their precious baby’s comfort in our tropical climate

Enjoy 10% off your order with code LITTLESTEPS10" valid from 17th Nov to Dec 30th. One use per customer.
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Happy Milk

Carolyn is the style maker behind Born and raised in Hong Kong, she worked as a concert pianist and music educator. During her pregnancy, Carolyn noticed that high-quality, timelessly-styled babywear and smart toys were hardly accessible in town.

We at Happy-Milk live by three basic principles: Top quality long lasting pieces, adorable & stylish designs and wallet-friendly price. We travel the world to bring you globally the finest exclusive children’s apparel, lifestyle and home collection for all of life’s adventures. We devote our energy and our competencies solely to the diverse needs of parents and their little ones.

Get 20% off upon purchase of 3 items when using discount code LittleSteps20
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Jennifer Margolin, founder of BYDEAU was wired from birth to be good at gift giving. She loves surprising her friends and family with delightful gifts.

We believe gifting is an art, and here at BYDEAU, we’re making sure that art is alive and well. We are on a mission to create the perfect gift giving and receiving experience. BYDEAU cherishes the old-world tradition of gifting while offering all the modern conveniences you’ve come to expect and love – such as mobile ordering + on-demand delivery.

Enjoy 15% off with code CHEERS valid from 27 Nov to 30 Nov. Minimum $500 order applies.
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Joana believes that life is not about knowing everything, but rather it’s about knowing the things that matter, at the right time, and most importantly, where to get it. Angelibebe was created to help parents find exactly what we need for the most important little people in our lives, when we need it.

Angelibebe is a luxury European childrens’ fashion online store, based in Singapore.  Angelibebe makes dressing up easy and fun, without compromising on the social and environmental aspect of production. We are partner with reputable brands who are well-established in producing high-quality items and made of material such as GOTS-certified organic cotton, recycled polyester, and Tencel.

Until 31 December, 2020, enjoy an extra 20% off sale items with code STEPS20
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Petit Tippi

I set out to make Petit Tippi an easy-to-use, online baby shop filled only with products that I have tried and can recommend, to make the life of a new mom as easy as possible. All the best baby essentials delivered quickly to your doorstep!

At Petit Tippi we aim to bring you a specially curated selection of natural, organic and eco-friendly premium baby products that we love and trust for our own babies.

Enjoy exclusive early access to Black Friday with 20% off storewide on regular priced products. Valid until November 30 with code EARLYACCESSBFCM20
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The Elly Store

Audrey and Carol discovered a gap in the market for girl’s dresses when they found it difficult to find clothes for Carol’s daughter that were classic and chic, and yet comfortable to run and play in. This fuelled their focus to create designs that are guided by the principle that clothing for kids can be beautiful without compromising comfort and practicality.

A one-stop shopping destination for children between the ages of 0 to 14 years that carries its in-house label of clothing, international shoe brands, toys and gifting options.

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Ben & Ellie Baby

Designed by a Hong Kong mum and her Australian counterpart, Julie and Jess are on a mission to elevate the aesthetic of everyday baby change essentials. Our award winning Nappy Change Clutch is made for modern mums who value style and organisation; because you don't stop being a woman when you become a mother.

Where style meets functionality! Beautifully gift boxed, the award winning Nappy Change Clutch set is the gift to give when you want to impress.  Show how much you care with a thoughtfully designed piece made to last from birth through to the toddler years.

Enjoy 30% off with code LITTLESTEPS30 storewide.
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Happy Baton

Natalie, Jade and Sandy are all mothers who are frustrated by the waste from children's toys, yet want to provide the best for their little ones. By sharing toys and extending its lifespan, it’s a great and FUN way to teach our little ones how to live sustainably from a young age!

Happy Baton is HK’s first Toy Rental Subscription box, that offers personalised, premium toys for our little ones.Our toy boxes are swapped each month and delivered to your doorstep, to teach our children to live sustainably from a young age!

Enjoy 15% off with code LITTLEBOX for a limited time only!
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Sonia Maria is an ex-banker and a mother to 2 lovely girls. Originally from Mumbai, she has been in Hong Kong since last 14 years. She has created a unique and wonderful shop where excited kids and busy moms can find everything under one roof.

PLAY Sports and Toys located at Hong Kong Parkview is your one stop shop offering creative and educational toys, sports and swim accessories.

PLAY stocks Lego, ELC, Playmobil, Yonex, Wilson, Kettler, Sea folly, Zoggs, CCA, Zinkie and much more.

Enjoy 10 percent off if you show Littlesteps Gift Guide on your phone.
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Milki Train

Milki Train was born out of Paris-born Joséphine Tran's informed desire to change the narrative and make this ritual of nurture and bonding not only comfortable no matter the situation, but also empowering for all!

Breastfeed with style anywhere, anytime, Milki Train is a breastfeeding clothing line with all mamas, babies, the environment, style, and comfort in mind!

Enjoy 20% off your order with code LSACHRISTMAS
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At Veryverysticky, we thrive to create quality and lovable customised products to help parents stay away from the Lost & Found corner and keep children safer. All our products are developed to last as long as you need them!

Veryverysticky was created to help parents mark all their kids belongings with some high quality and lovable labels. All our products are custom made, 3 clicks away and shipped to you in a jiffy.

Enjoy 15% off your order with code LITTLESTEPS15
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Lagom Kids

We are Toni and Anna and together, we make up Lagom Kids. It is our wish to help nurture comfortable and confident children by encouraging child led-play and exploration, giving them the freedom to choose what is just right for them.

We are passionate about our philosophy to make children feel comfortable and at ease so they are free to play and explore this beautiful world of ours with confidence. Our activities and kits aim to foster a child’s imagination and creativity.

Enjoy 15% off your order with code: LITTLESTEPS15. No min spend.
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In a world full of mass-produced goods, local artisans help differentiate our culture. Founded by Vanessa Wong, Qraftie brings unique, artistic work to the community together with a group of independent artisans, artists and designers in Hong Kong., an online marketplace for handmade goodies, artwork & design gifts, is founded with a core mission for supporting local artisans, artists & designers in HK. Treat your family & friends with something one-of-a-kind this holiday season!

Enjoy 30% off when you buy two
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Spurred on by their own personal experience with food allergies and the lack of available options in the market, Darren & Vanessa founded Oatberry in 2015.

Oatberry delivers the health benefits of oats and other superfoods in the form of wholesome, delicious, all-natural and allergy-friendly breakfast cereals and snacks that appeal to all ages! Choose from their Gluten-Free or Essentials ranges.

Enjoy 10% off your first order with code LITTLESTEPS10
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Mini DaVinci

Mini DaVinci offers customizable and reusable posters to inspire mini artists to channel their creativity, hone developmental skills, and a sense of achievement while coloring away!

10% off for customized posters with the mention of Little Steps
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My name is Dhara, but friends call me Dee.... I'm a happy, creative soul... who also happens to be a trained jewellery designer.

Kasido derives from the word “kashida” oldest form of embroidery from india .
We design and create one of a kind handcrafted jewellery & clutches from artists across Asia. Hope you enjoy seeing our creations !
Lots of love

Littlesteps20 for 20% discount on your purchase
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Ganas Kids

Ganas Kids is a children’s wear brand offering fun favorites for babies and kids. Based in Hong Kong, we believe that children’s clothes should be fun, functional and affordable. Our products are sold primarily through our own website.

Enjoy 10% off your first purchase on our website
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Okooko by European Bedding

Stefan Magnus has been working in the mattress business for more than 25 years. With his background and passion, he wants to bring in European type mattresses that are more focused on comfort, health and sustainability to Asia.

Okooko by European Bedding is your one-stop bedding store, focusing on natural organic latex mattresses, adjustable slatted bed bases and accessories (pillows & bedsheets), all made of natural and sustainable materials.

Enjoy a free baby/toddler pillow when you purchase an adult pillow with code STEPS2PILLOW
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The Dark Knot

Rishi Chullani used to work in the corporate world, before switching over to The Dark Knot to truly help gentlemen dress better. His goal is to provide more than just accessories.

The Dark Knot is a Men’s Ties & Accessories brand, offering a wide range of products. Each of our items come presented in an elegant black gift box, along with a card with recommendations for matching attire!

Enjoy 35% off your order (including on sale items) with code LITTLESTEPS35
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Gift Something

Justin Chung, the founder of Gift Something, Gift Hampers HK and Gift Flowers HK who aspires to bring on trend gifts and gift ideas to customers by establishing a gifting brand purely online.

Gift Something is the ultimate one-stop premium online retailer in Hong Kong.

We offer a unique collection of gift-wares from stylish flower bouquets to gourmet delights, luxury baby products, novelty accessories and experience gifts.

Enjoy 10% off your order with code GS_Littlesteps
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S&J Co.

The founder of S&J Co., Jameson is a gift-gifters since young. He loves buying gifts and souveniers for family and friends from his overseas travel, and discovered a special warmth and satisfaction gained from the happy smiles of it's recipients.

S&J Co., a friendly and familiar name who stands strong in the heart of our happy consumers for ‘gifts & lifestyle products’. We contribute to every celebrations of yours and make your life more fun & memorable. Everything is so much easier with us.

Enjoy 10% off your order with code LITTLESTEPS2U and FREE CHRISTMAS HAT with every purchase.
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Daoyang started the business with an idea to bring the best brands in the world for babies into Singapore and Asia. Our first brand, Sophie la girafe, was introduced into Singapore when Daoyang was looking for a good quality baby teether for his 6 month old son back in 2009. Since then, we've found a community of like-minded discerning parents who only want the best for their babies.

Babybrands Asia is a distributor of best-in-class baby brands in Singapore and the rest of Asia. We’re zealous about products of high quality, excellent design and both practical and useful to mums, dads and their babies.

Enjoy 20% off your order with the code LITTLESTEPS20
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Play From Home

A COLLAB between 2 Moms just passionate about sharing & curating play-focused activities for little people: Cultivating their natural Talent at Play!

A brand for children that love Play & Discovery through sensory. It’s our deepest love for our children & yours, that have sparked this initiative to curate Play Boxes that cater multi-sensory elements to stimulate learning & nurture family bonding

Enjoy 15% off first order with code LITTLESTEPS applicable sitewide. Discount not applicable on shipping charges. Valid till Jan 31st 2021.
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Kids Mindful Movement

We are passionate yoga and mindfulness practitioners with a love for inspiring children to be kind, compassionate and creative through movement and art.

Kids Mindful Movement is about yoga and mindfulness for the whole family.

Enjoy $5 off each set from your order with code KMMLittlesteps
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Simply Toys is Hong Kong's one stop toys, games and party supply concept store, located conveniently in Central and Causeway Bay.

Simply Toys offers popular names & quality brands from Europe that are rare and exciting. Under one roof our curated selection of toys, games & party supplies are beautiful, fun, safe & durable, giving you a peace of mind. Simply get your toys here! New store arrives at Shop 207 Lee Garden Two, Causeway Bay.

Collect a 10% discount coupon at Simply Toys Lee Garden Two with code LITTLESTEPSLG2020 (offer ends 3RD JAN 2020)
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Barefoot Toys

Guan Yuan - Yuan enjoys being close to nature and she loves cycling by the beach. To relax after a long day of being Mummy, Yuan likes to plonk on the couch, switch on Netflix & indulge in some chocolate ice cream. Edeline Tan - Edeline loves to catch up with friends over a cuppa, indulge in some retail therapy or binge watch Korean dramas when she’s not on mummy duty.

Inspired by their own children, Edeline & Yuan started Barefoot Toys to bring quality toys that are safe, engaging and fun to more children and their families. They believe children learn best through play and good toys can inspire endless possibilities of play and learning! Shop their thoughtfully curated collection of quality open-ended toys today!

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